So what's in a name?

It has bothered me for a long while now - so long that I cannot remember exactly when the 'Personnel' department became 'Human Resources'.
Just stop and think about it for a moment. Human resources. How cold is that? But a very accurate reflection of how the system is designed to treat the employees. There is very little compassion to be gleaned out of those two words and it is not a coincidence that over these last years staffgeneral disgruntlement is on the up.
Doubtless a legion of management consultants was drafted in to think up this title - and paid handsomely - but ask yourself whether you would go to a store that was billed as an 'Essential Nutrient Vendor' or see a film called 'Mobile Images and Sound'. And if you were working in that store or making that film how long before you became disenchanted with your core business and gave off less than your best?
I'm betting not so long.